It’s not so uncommon for my phone to ring, or for an email to flutter in, with a party on the other end who wants to help me “design websites.” Some are local talent, others are as far away as Chicago (hoping to land a job in Princeton).
Local talent wants to “mentor” with me and learn the trade. This is completely understandable because The Main Street Web Company is very successful, with clients around the globe.
Still, one needs to consider the educational capital that I secured learning this business while in collage, and the ongoing, expanding, brain cell assets filling up my side of the ledger sheet. Learning is hard work. Employment opportunities abound for those with the skill sets. Perhaps Seth Godin says it best when he posits that maybe–just perhaps–…we’re entering a new age of craftsmanship.
There’s always been a bright line around the craftsperson, someone who takes real care and produces work for the ages. Everyone else might be a hack, or a factory guy or a suit or a drone, but a craftsperson was someone we could respect.
I continue learning. I’m focused on one thing: delivering the De³™ Advantage™ to those who trust me with their advertising dollars. I succeed at creating a persuasive web presence–time after time–because I love my craft and this is all that I do professionally.
Now, I’m very skilled and experienced at computer hardware upgrades and repairs: I maintain all of my equipment. I’ve swapped-out motherboards, PCI boards, networking cards, Hard Drives, RAM, DVD Burners and laptop back lights. I’ve set up networking systems and WiFi nodes. Software? Yes, I’ve stripped Hard Drives, scrubbed and reloaded. Toot! Toot! I do this to keep my overhead low and I pay-forward those brain cell credits to my client base. Focus matters. I can and do recommend fantastic local talent who can help you with all other things non-web.
Feel free to call me if your business requires an experienced web professional. That’s what I do for a living.
I Want To Do What You Do
Folks who are serious about the web trades congregate near the leaders: Jeffrey Zeldman, Andy Clarke, Raena Jackson Armitage, Allen Cole, Elliot Jay Stocks. Those folks–to name only a tiny few–are the gurus. I’ve seen very far indeed, as I’ve stood on the shoulders of giants. If you’ve been calling me seeking employment, you need a portfolio that demonstrates core competencies shared and demonstrated by these giants. I produce consistent, outstanding results because these are the people who’ve earned my respect and trust in nearly a decade of delivering the De³™ Advantage™ to my clients.
So read their books, follow their blogs, and spend some of your cash to learn the skill sets that are the basic requisites to work for persnickety folk like me. Attend An Event Apart. I like Andy Clarke’s work and I plan to attend the ALA Boston Weekend-Hardboiled Web Design with Andy Clarke. You might be surprised to learn that such an event adds a great deal of lift to your approach and juices-up an otherwise ho-hum resume.
Of Hardboiled Web Design, Zeldman says of it …
…[it's] different. It’s for people who want to understand why, when and how to use the latest HTML5 and CSS3 technologies in their everyday work. Not tomorrow or next week, but today.
Today. The web is standardizing at last. The Main Street Web Company is the Tri-State’s standard-bearer for a reason: We do our homework. See you in Boston.